Client: Suzuki Caribbean
Brief: "Time to Play" was an invitation to push the boundaries and go anywhere was too good to resist. Our ambition was to explore new territories so we blended 2D + 3D hand-drawn animation to create an imaginative universe without borders and restrictions. Creating these scenes involved meticulous storyboarding working alongside a 3D artist to model a fictional stylised Bardados town inspired by our trips to Iceland and Barbados. The scene begins with the car setting off and arriving at our alternative Barbados town. Arriving at the Outworld we're taken to another level into a world where flying fish and otherworldly creatures exist. All the while leaving a stunning trail of bubbles, swirls, and wonder behind.
Software: C4D, Illustrator, AE,
Role: Conceptualization, creative to final delivery 'all in-house' by Mich, Trev, and friends.
Audio: Klashboombang
Takeaway: The opportunity to create a vibrant and beautiful campaign was amazing. Thank you Suzuki for giving us the trust and confidence we needed to push the boundaries.
